Resume
Use the button below to save as PDF
Vishal Kumar Sahu
Growth & Product Marketing Lead
Professional Summary
Growth & Product Marketing Lead with 3+ years of experience in go-to-market strategy, product positioning, and end-to-end influencer marketing — including a $1.3M creator budget managed across discovery, negotiation, onboarding, video production, and performance reporting. Expert in leveraging tools like N8N, Claude, Replit, and Apify to automate content workflows, research scraping, and template-based image generation at scale. Passionate about bridging the gap between products and people through compelling narratives and data-driven insights.
Professional Experience
Growth & Product Marketing Lead
March 2026 — PresentTestMu AI (formerly LambdaTest)
- •Leading growth and product marketing post-rebranding from LambdaTest to TestMu AI.
- •Directing cross-channel positioning, website restructuring, digital presence alignment, and content strategy.
- •Built AI-powered automation workflows using N8N, Claude, and Apify for content research, scraping, and template-based image generation.
- •Own end-to-end influencer marketing, managing a $1.3M creator budget and onboarding 100+ influencers across LinkedIn, Instagram, YouTube, and X.
- •Scrape creator profiles at scale using Apify and AI tools, filter the data and run outreach through automation, negotiate deliverables, usage rights, and commercials, and produce campaign videos with creators.
- •Built a web app on Replit to track influencers, budget, and live campaign performance — engagement, likes, and comments — reporting reach, CTR, and follower growth to leadership.
Digital Marketing Executive
Nov 2023 — March 2026LambdaTest
- •Promoted to executive role after 6 months of internship. Managed B2B search, display, and social ad campaigns (Google, Meta, LinkedIn).
- •Secured 'Position 0' on search engine result pages (SERPs) and optimized 100+ landing pages to enhance conversions.
- •Managed Google My Business & Pinterest accounts (achieving 10k+ monthly views) and spearheaded LambdaTest's Product Hunt launch to #1 product.
Digital Marketing Intern
May 2023 — Nov 2023LambdaTest
- •Managed on-page and off-page search engine optimization campaigns.
- •Optimized 150+ articles and developed 40+ content webpages targeting organic growth.
- •Nurtured outreach campaigns to secure high-quality authority backlinks and coordinated influencer marketing collaborations.
Digital Marketing Professional Program
Sep 2022 — May 2023Kraftshala
- •Acquired extensive training in marketing strategy, positioning concepts, and user behaviors.
- •Designed detailed customer personas, user journeys, and full-funnel digital messaging patterns.
- •Pitched social and digital marketing strategies for prominent brands including MG, TATA, and HCL.
Sales Trainee
July 2022 — Sep 2022Byju's
- •Excelled in customer outreach training, developing deep insight into consumer psychology and personas.
- •Tackled real-time user concerns and mapped solutions aligned to current market trends.
- •Partnered with the outbound team to generate warm leads and converted two targeted accounts within six weeks.
Skills & Expertise
Marketing & Strategy
Product Positioning • Go-to-Market Strategy • Competitive Intelligence • Sales Enablement • Content Strategy • Customer Research • Market Analysis • Launch Planning • Growth Marketing • Brand Strategy • SEO & SEM
Influencer & Creator Marketing
End-to-End Campaign Management • Apify Profile Scraping • Automated Filtering & Outreach • Creator Research & Scouting • Commercial Negotiation • Creator Onboarding (100+) • Influencer Budget Management • Video Content Production • Custom Tracking App (Replit) • Performance Tracking (Reach, Engagement, CTR, Follower Growth, Likes, Comments)
AI & Automation Tools
N8N Automation • Claude AI • ChatGPT / OpenAI • Replit • Apify Web Scraping • Prompt Engineering • AI Content Writing • AI Workflow Automation • Template-based Image Generation • Content Research Scraping
Tools & Platforms
HubSpot • Figma • Google Analytics • Marketing Analytics • Cross-functional Collaboration • Team Leadership
Key Achievements
- •Managed a $1.3M influencer marketing budget and onboarded 100+ influencers across LinkedIn, Instagram, YouTube, and X
- •Built a Replit web app to track influencers, budget, and live campaign engagement, likes, and comments
- •Built 50+ AI-powered automation workflows for marketing operations
- •Launched 10+ products with comprehensive go-to-market strategies
- •Built 15+ automated content pipelines reducing manual effort by 70%
- •Developed AI-driven content research and scraping systems using Apify and N8N