Vishal Kumar Sahu
I'm a Product Marketing Lead with a passion for crafting compelling narratives that bridge the gap between products and people. I specialize in go-to-market strategy, product positioning, and building marketing engines that drive real business outcomes.
My approach combines data-driven insights with creative storytelling—I believe the best marketing makes complex products feel simple and inevitable. Over the years, I've helped launch products across B2B and B2C markets, built high-performing marketing teams, and developed frameworks that teams continue to use long after I've moved on.
When I'm not deep in a positioning exercise or launch plan, you'll find me reading about behavioral psychology, exploring the intersection of AI and marketing, or writing about the craft of product marketing on my blog.
My Philosophy
I believe product marketing sits at the most exciting intersection in any organization—between what we build and who we build it for. Great product marketing doesn't just communicate value; it *creates* it by shaping how customers think about their problems and possibilities.
My core principles:
• **Customer obsession over competitor obsession** — Win by understanding your customers better than anyone else.
• **Simple over clever** — If your messaging needs explanation, it's not done yet.
• **Launch is just the beginning** — The best GTM strategies are living systems, not one-time events.
• **Data informs, instinct decides** — Use data to understand the landscape, then trust your marketing intuition.
Skills & Expertise
Career Journey
Product Marketing Lead
Current Company
Leading product marketing strategy for the core platform. Driving go-to-market for major product launches, competitive positioning, and sales enablement across the organization.
Senior Product Marketing Manager
Previous Company
Managed product marketing for a portfolio of B2B SaaS products. Led a team of 3 PMMs and drove a 40% increase in win rate through refreshed competitive positioning.
Product Marketing Manager
Growth Stage Startup
First PMM hire. Built the product marketing function from scratch, including messaging frameworks, sales playbooks, and customer marketing programs.
Marketing Associate
Tech Company
Started my marketing career with a focus on content creation, campaign execution, and market research. Developed a deep understanding of B2B buying journeys.