Vishal Kumar Sahu
I'm a Growth & Product Marketing Lead with a passion for crafting compelling narratives that bridge the gap between products and people. I specialize in go-to-market strategy, product positioning, and building marketing engines that drive real business outcomes.
My approach combines data-driven insights with creative storytelling—I believe the best marketing makes complex products feel simple and inevitable. I leverage AI-powered tools like N8N, Claude, Replit, and Apify to automate content workflows, research scraping, and template-based image generation at scale.
Alongside that, I've owned influencer marketing end-to-end — a $1.3M creator budget and 100+ influencers onboarded across LinkedIn, Instagram, YouTube, and X. Running that volume manually wasn't realistic, so I built the stack for it: Apify to scrape creator profiles, automation to filter and run outreach, and a web app on Replit to track influencers, budget, and live performance in one place.
When I'm not deep in a positioning exercise or launch plan, you'll find me reading about behavioral psychology, exploring the intersection of AI and marketing, or writing about the craft of product marketing on my blog.
My Philosophy
I believe product marketing sits at the most exciting intersection in any organization—between what we build and who we build it for. Great product marketing doesn't just communicate value; it *creates* it by shaping how customers think about their problems and possibilities.
My core principles:
• Customer obsession over competitor obsession — Win by understanding your customers better than anyone else.
• Simple over clever — If your messaging needs explanation, it's not done yet.
• Launch is just the beginning — The best GTM strategies are living systems, not one-time events.
• Data informs, instinct decides — Use data to understand the landscape, then trust your marketing intuition.
Skills & Expertise
Career Journey
Growth & Product Marketing Lead
TestMu AI (formerly LambdaTest)
Leading growth and product marketing post-rebranding from LambdaTest to TestMu AI. Directing cross-channel positioning, website restructuring, digital presence alignment, content strategy, and sales enablement. Built AI agentic workflows using N8N, Claude, and Apify to automate content research, scraping, and template-based image generation. Alongside this, own end-to-end influencer marketing on a $1.3M creator budget, onboarding 100+ influencers across LinkedIn, Instagram, YouTube, and X. Built the tooling to run it at that volume — Apify and AI tools to scrape creator profiles, automation to filter the data and drive outreach, and a Replit-built web app to track influencers, budget, and live campaign performance including engagement, likes, and comments.
Digital Marketing Executive
LambdaTest
Promoted to executive role after 6 months of internship. Managed paid media across Google, Meta, and LinkedIn ads optimizing B2B conversion metrics. Secured 'Position 0' on SERPs, optimized 100+ landing pages to maximize conversion rates, and managed Google My Business & Pinterest (achieving 10k+ monthly views). Led LambdaTest's Product Hunt launch to #1 Product of the Day.
Digital Marketing Intern
LambdaTest
Landed internship to gain hands-on marketing experience. Directed on-page and off-page SEO strategies, including optimizing 150+ articles and creating 40+ content-focused webpages. Built outreach campaigns to secure high-quality backlinks and coordinated key influencer marketing collaborations across Instagram, Facebook, X, and LinkedIn.
Digital Marketing Professional Program
Kraftshala
Rigorous digital marketing and strategy training. Developed deep competencies in product positioning, content strategy, user behavior, and consumer persona design. Created and pitch-presented full-funnel digital marketing campaigns for marquee brands like MG, TATA, and HCL.
Sales Trainee
Byju's
Began career in direct outreach to understand consumer psychology, map user personas, identify pain points, and tackle real-time user questions. Partnered closely with the sales team to analyze market trends and generate warm leads, converting two key deals within the first six weeks.