Books That Shaped My Thinking
A curated collection of books that have influenced my approach to product marketing, strategy, and leadership.
Crossing the Chasm
by Geoffrey Moore
A classic that's still relevant. Understanding the technology adoption lifecycle is fundamental to any product launch strategy.
MarketingMade to Stick
by Chip & Dan Heath
The SUCCESs framework (Simple, Unexpected, Concrete, Credible, Emotional, Stories) has influenced how I approach every piece of messaging.
MarketingThe Hard Thing About Hard Things
by Ben Horowitz
Raw, honest advice about building and running a company. The chapter on wartime vs peacetime CEO is particularly insightful.
BusinessZero to One
by Peter Thiel
Thiel's contrarian thinking on competition, monopolies, and innovation. Every product marketer should understand why being different beats being better.
BusinessBuild
by Tony Fadell
Incredible insights from the creator of the iPod and Nest. The sections on product-market fit and launching v1 are gold.
BusinessThe Innovator's Dilemma
by Clayton Christensen
Understanding disruption theory is essential for product marketers working in competitive markets. This book changed how I think about market dynamics.
TechnologyThinking, Fast and Slow
by Daniel Kahneman
Understanding System 1 and System 2 thinking has made me a better marketer. Most purchasing decisions happen in System 1.
Personal GrowthAtomic Habits
by James Clear
Not just a self-help book—the habit loop framework is directly applicable to building user engagement and product adoption strategies.
Personal GrowthAI Superpowers
by Kai-Fu Lee
Essential reading for understanding AI's impact on business and marketing. Provides great context for how AI will reshape go-to-market strategies.
Technology