Influencer Marketing at Scale
I own influencer marketing end-to-end at TestMu AI — a $1.3M creator budget and 100+ influencers onboarded across LinkedIn, Instagram, YouTube, and X.
Running that volume by hand was never going to work. So I built the tooling: Apify to scrape creator profiles, automation to filter the results and drive outreach, and a web app on Replit that tracks every influencer, budget against spend, and live campaign performance.
The Stack I Built
Creator ops at this volume is a data problem before it is a creative one. Rather than scale headcount, I scaled tooling.
Profile Scraping
Used Apify and AI tools to scrape creator profiles at scale across LinkedIn, Instagram, YouTube, and X — turning creator discovery from manual searching into a repeatable data pipeline.
Filtering & Outreach
Ran the scraped data through automation tools to filter down to genuine campaign fit, then drove outreach from the same pipeline — so shortlisting and first contact scaled together instead of bottlenecking on manual review.
Custom Tracking App
Built a web app on Replit to run the whole operation: tracking every influencer, managing budget against spend, and monitoring live campaign performance — engagement, likes, and comments — in one place rather than across scattered spreadsheets.
How I Run a Campaign
Sourcing at Scale
01Scraped creator profiles across all four platforms using Apify and AI tooling, building a searchable pool instead of hunting creators one at a time.
Automated Filtering
02Filtered the scraped pool with automation tools against campaign fit, audience quality, and category relevance — narrowing to a real shortlist without manual review of every profile.
Outreach
03Ran outreach at scale off the filtered list, briefing creators on the campaign, the product, and the deliverables expected.
Commercial Negotiation
04Negotiated deliverables, usage rights, and commercials directly with creators and their representatives to land terms that worked on both sides.
Onboarding 100+ Creators
05Onboarded over 100 influencers across nano, micro, and macro segments, taking each from agreed terms to a briefed, campaign-ready collaborator.
Video Production
06Collaborated with creators to script and produce campaign videos, shaping the narrative so the product landed naturally in each creator's own voice.
Cross-Platform Publishing
07Published campaign content across LinkedIn, Instagram, YouTube, and X, coordinating rollout timing across every channel.
Live Performance Tracking
08Tracked campaigns live through the Replit app — engagement, likes, comments — alongside reach, CTR, and follower growth, and reported actionable insights back to leadership.
Creator Segments
Nano
Smallest audiences, highest engagement rates and trust density.
Micro
Mid-tier reach with strong niche authority and consistent engagement.
Macro
Broadest reach, used to drive top-of-funnel awareness at scale.
Where Campaigns Ship
What the Dashboard Tracks
Capabilities
Planning a creator campaign?
Happy to talk through sourcing pipelines, negotiation, or how to structure a budget across creator tiers — and how to build the tooling that keeps it all tracked.